The Greatest Car Show in the World and Quickbase

It’s 4:45 AM on Sunday, August 20, 2023, and the air is cool and enveloped in darkness as two BlueWell Group software engineers and I navigate our way through the Pebble Beach Golf Course using our phone flashlights. We’re here as Quickbase proud partners to support one of the most extraordinary car shows in the world, the Pebble Beach Concours d’Elegance.

Originating in 1950, the Pebble Beach Concours d’Elegance has grown into the world’s premier collector car competition. Each year, it showcases just over 200 of the rarest, most prestigious, and historically significant cars globally. Notably, top car manufacturers also unveil their latest concept cars event or showcase their automobile history.  For many attendees, being present on Concours Sunday is a once-in-a-lifetime dream, and photographs simply don’t do justice to the remarkable cars on display.

What’s even more astonishing than the cars, is the dedicated, behind-the-scenes Concours staff who work tirelessly to orchestrate this grand event every year. Coordinating the Pebble Beach Concours d’Elegance is akin to managing a hotel, a college admissions department, a retail store, a circus, a concert, and a judging competition, harmoniously converging these operations to produce one epic day. Sandra Button has been leading this event for over twenty years and she still reaches new levels of excellence every year with her commitment to continuous improvement.

1- Ferrari automotive history on display at Pebble Beach Concours d’Elegance.

Two years ago, this forward-thinking team decided to streamline their operations and manage most functions using the Quickbase platform. In collaboration with BlueWell Group, the Concours d’Elegance staff developed a Quickbase application that digitized and automated workflows for much of the work entailed in creating the event.

Quickbase’s platform flexibility enabled the team to create a system supporting the entrant application process, entrant car selection, and various management processes for entrants, sponsors, and judges. One standout feature of the Quickbase application is its custom functionality utilizing Juiced Courier to seamlessly email digital tickets to thousands of attendees. These BlueWell Group developed digital tickets can be easily downloaded into Apple Wallet and feature a QR code.

BlueWell Group also developed a custom mobile e-check-in application, which scans the digital tickets and relays the information back to Quickbase in real time.

As the clock inches toward 5:45 AM, volunteers armed with mobile devices eagerly await the first attendees bearing digital tickets. BlueWell Group engineers Alberto, Ivan, and I stand ready at different check-in stations, nervously anticipating the high volume of traffic. We’re physically present “just in case” to support any potential technical glitches. A hint of anxiety lingers as we wonder, “Can Quickbase truly handle this influx of data all at once?” but we remain confident that it can.

The first attendees approach the check-ins, some already clutching the Concours d’Elegance program. The morning sun has yet to make its appearance, but dozens of attendees are making their way in, dressed in amazing, colorful outfits reminiscent of the Kentucky Derby attendees. I watch them retrieve their phones, displaying the familiar digital ticket image on their screens, and   hold my breath as I watch the check-in volunteer, adorned in a red jacket with a bright yellow hat, hover his phone over the ticket. Soon, the familiar “ting” indicating a successful scan ring out, a sound incorporated into the custom mobile e-check-in application by Alberto.

2- Attendees checked in easily at various stations throughout the Pebble Beach Golf Club grounds.

An hour later, I glance at the Quickbase dashboard set up for the day at the ticket support desk, revealing that over 1,000 attendees have already been scanned. The day is still young, but our BlueWell Group team has a few more processes to oversee, including processing car show results for rapid distribution to media outlets covering the event.

The system the Concours team built with Quickbase epitomizes dynamism, and this Quickbase use case is undoubtedly one of my favorites.